When ProTreatment asked us develop a 5-part docu-series on the recovery of F1 racer Kevin Magnussen.
THE CLIENT
ProTreatment is a Danish company operating numerous physiotherapy clinics across Denmark, focusing on patient-centered diagnostic, treatment, and training for biomechanical issues. Their approach integrates specialized and continually updated expertise of their physiotherapists to provide progressive and individualized treatment plans for rapid and successful rehabilitation.
THE ASK
As part of an ongoing collaboration with ProTreatment, we successfully developed a five-part mini-documentary series featuring Kevin Magnussen's remarkable recovery journey. This series, aligning with our content marketing strategy, provides an in-depth look at the intense physical and mental preparations of a Formula 1 driver, underscoring ProTreatment's expertise in physiotherapy and athlete rehabilitation.
THE SOLUTION
The 5-part documentary series delves into the rigorous physical and mental preparation and recovery of Magnussen, particularly focusing on his comeback from the 2016 crash. It provides an intimate look at his collaboration with ProTreatment, highlighting the crucial role of physiotherapy and personal training in elite sports. The series aims to offer unique insights into the resilience and dedication required in top-tier motorsport, while also showcasing the comprehensive support system behind a Formula 1 athlete.
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