Tactics for an Effective Video Content Marketing Strategy

Nora Ziegenhagen, Head of Branding Solutions, Google

Success on YouTube begins with great video content. It's important to get the balance right between 'hero' content - the message you want to tell consumers and 'hygiene' content - where you're providing instructions, information or advice. Then house all of it in a 'hub' - where consumers who've been exposed to your hygiene or hero content come to see more. During this session we'll take a look at some brands who are doing this best.