--- title: Brand Movers blog om Content Marketing | Rebecca Lieb description: "Rebecca Lieb is an analyst, author and advisor and runs her own company Conglomotron LLC where she covers content marketing, content strategy, and native advertising and media — areas that encompass brands, publishers, agencies, and technology vendors. Previously, Rebecca launched and oversaw Econsultancy’s US operations and later on worked as an analyst at Altimeter Group. She was VP and editor-in-chief of The ClickZ Network for over seven years. For a portion of that time, she also ran Search Engine Watch. Rebecca Lieb was one of the first to conduct and publish in-dept research on Native Advertising and she is a renowned keynote speaker on the topic." --- ## Noget af stor betydning ### Fortæl læseren noget mere Overskriften og underoverskriften fortæller os, hvad du har at [tilbyde](https://www.brandmovers.dk/blog/author/rebecca-lieb#), og formularens overskrift afslutter dealen. Her kan du forklare, hvorfor dit tilbud er så godt, at man bare må udfylde formularen. Husk: - Punktform er godt - til klart og tydeligt at forklare [fordelene](https://www.brandmovers.dk/blog/author/rebecca-lieb#), og - på den måde forvandle besøgende til mulige kunder. [![Brand Movers logo](https://www.brandmovers.dk/hubfs/BM%20Logo/brand-movers-logo.svg "Brand Movers logo")](https://www.brandmovers.dk) [![Gratis B2B Marketing Analyse  ](https://no-cache.hubspot.com/cta/default/399871/1de65f73-a571-4bcd-bb04-1609b77c9da6.png)](https://cta-redirect.hubspot.com/cta/redirect/399871/1de65f73-a571-4bcd-bb04-1609b77c9da6) ** ** [![BrandMovers_v1_mainlogo_RGB](https://www.brandmovers.dk/hs-fs/hubfs/BM%20Logo/BrandMovers_v1_mainlogo_RGB.png?width=100&height=33&name=BrandMovers_v1_mainlogo_RGB.png "BrandMovers_v1_mainlogo_RGB")](https://www.brandmovers.dk) [![Gratis B2B Marketing Analyse  ](https://no-cache.hubspot.com/cta/default/399871/1de65f73-a571-4bcd-bb04-1609b77c9da6.png)](https://cta-redirect.hubspot.com/cta/redirect/399871/1de65f73-a571-4bcd-bb04-1609b77c9da6) ** ** Søg ** ** ![Rebecca Lieb](https://www.brandmovers.dk/hubfs/rebecca_lieb_original.jpg) # Rebecca Lieb Rebecca Lieb is an analyst, author and advisor and runs her own company Conglomotron LLC where she covers content marketing, content strategy, and native advertising and media — areas that encompass brands, publishers, agencies, and technology vendors. Previously, Rebecca launched and oversaw Econsultancy’s US operations and later on worked as an analyst at Altimeter Group. She was VP and editor-in-chief of The ClickZ Network for over seven years. For a portion of that time, she also ran Search Engine Watch. Rebecca Lieb was one of the first to conduct and publish in-dept research on Native Advertising and she is a renowned keynote speaker on the topic. ## Alle indlæg af Rebecca ### Other Authors - [Adam Villaume (13)](https://www.brandmovers.dk/blog/author/adam-villaume) - [Aida Seyede (3)](https://www.brandmovers.dk/blog/author/aida-seyede) - [Albert Blum (3)](https://www.brandmovers.dk/blog/author/albert-blum) - [Alexander Aude (1)](https://www.brandmovers.dk/blog/author/alexander-aude) - [Alexander Højfeldt Lund (26)](https://www.brandmovers.dk/blog/author/alexander-højfeldt-lund) - [Anders Engbjerg Vinderslev (23)](https://www.brandmovers.dk/blog/author/anders-engbjerg-vinderslev) - [Andrew Davis (1)](https://www.brandmovers.dk/blog/author/andrew-davis) - [Anita Caras (1)](https://www.brandmovers.dk/blog/author/anita-caras) - [Ann-Kathrine Christensen (1)](https://www.brandmovers.dk/blog/author/ann-kathrine-christensen) - [Brand Movers (2)](https://www.brandmovers.dk/blog/author/brand-movers) - [Colleen Jones (1)](https://www.brandmovers.dk/blog/author/colleen-jones) - [Emil Ulrik Friis (1)](https://www.brandmovers.dk/blog/author/emil-ulrik-friis) - [Emma Lyngsø Andersen (2)](https://www.brandmovers.dk/blog/author/emma-lyngsø-andersen) - [Jay Baer (1)](https://www.brandmovers.dk/blog/author/jay-baer) - [Jesper Laursen (35)](https://www.brandmovers.dk/blog/author/jesper-laursen) - [Jesper Wille (1)](https://www.brandmovers.dk/blog/author/jesper-wille) - [Justin Cremer (1)](https://www.brandmovers.dk/blog/author/justin-cremer) - [Kirstin Vang (1)](https://www.brandmovers.dk/blog/author/kirstin-vang) - [Lars Damgaard Jensen (78)](https://www.brandmovers.dk/blog/author/lars-damgaard-jensen) - [Lee Odden (1)](https://www.brandmovers.dk/blog/author/lee-odden) - [Lotte Lauridsen (21)](https://www.brandmovers.dk/blog/author/lotte-lauridsen) - [Marcus Sheridan (4)](https://www.brandmovers.dk/blog/author/marcus-sheridan) - [Maria Sterndorff (1)](https://www.brandmovers.dk/blog/author/maria-sterndorff) - [Matti Ljungberg (5)](https://www.brandmovers.dk/blog/author/matti-ljungberg) - [Mikkel Kruse (7)](https://www.brandmovers.dk/blog/author/mikkel-kruse) - [Pernille Uhd Kristiansen (8)](https://www.brandmovers.dk/blog/author/pernille-uhd-kristiansen) - [Philip Reseke (3)](https://www.brandmovers.dk/blog/author/philip-reseke) - [Pontus Staunstrup (13)](https://www.brandmovers.dk/blog/author/pontus-staunstrup) - [Rebecca Lieb (1)](https://www.brandmovers.dk/blog/author/rebecca-lieb) - [Stine Andersen (43)](https://www.brandmovers.dk/blog/author/stine-andersen) - [Stine Holmgaard (5)](https://www.brandmovers.dk/blog/author/stine-holmgaard) - [Tea Sletved (26)](https://www.brandmovers.dk/blog/author/tea-sletved) [![Sådan laver du en forretningsorienteret model for måling på indhold](https://www.brandmovers.dk/hubfs/Post_images/business-value-of-content-strategy.jpg) ](https://www.brandmovers.dk/blog/forretningsorienteret-model-for-maaling-content-marketing) ### [Sådan laver du en forretningsorienteret model for måling på indhold](https://www.brandmovers.dk/blog/forretningsorienteret-model-for-maaling-content-marketing) 11. december 2015 | 3 min. læsning | 1 min. læsning | 1 min. læsning ![DMAAE_winner](https://www.brandmovers.dk/hs-fs/hubfs/DMAAE_winner.jpeg?width=200&height=117&name=DMAAE_winner.jpeg "DMAAE_winner") [![CMA20_Winner](https://www.brandmovers.dk/hs-fs/hubfs/CMA20_Winner.png?width=200&height=198&name=CMA20_Winner.png "CMA20_Winner")](https://www.contentmarketingawards.com/2019-winners/) ![cma](https://www.brandmovers.dk/hs-fs/hubfs/campaigns/cma.png?width=200&height=198&name=cma.png "cma") ### Services ### Viden ### Om os ![brand-movers-logo-invert](https://www.brandmovers.dk/hubfs/BM%20Logo/brand-movers-logo-invert.svg) Brand Movers - Olivia Hansens Gade 3, 3. - 1799 København V -  Tel: [+45 7199 0256](tel:004571990256) - [hello@brandmovers.dk](mailto:hello@brandmovers.dk)