BEUMER faced a challenge in effectively communicating with potential customers who were not deeply familiar with their brand, despite being a recognized name in the industry. The company needed to shift from just being known to establishing themselves as thought leaders, particularly in markets where they had lower market share. Their sales department sought to have leads that were more educated and receptive, enhancing the quality of sales interactions. The task was to revamp their content marketing strategy to attract, educate, and nurture potential customers, thereby elevating BEUMER Group's position in the minds of their target audience.
